ReputeLoop

ReputeLoop Terms of Service

Effective Date: May 17, 2026 Last Updated: June 14, 2026 (added §6 forbidden content categories, §9.5 AI features, §11 insecure medium acknowledgment)

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Customer," "you," or "your") and ReputeLoop, Inc., a Delaware corporation ("ReputeLoop," "we," "us," or "our"), governing your access to and use of the ReputeLoop platform, including all related websites, APIs, mobile applications, and services (collectively, the "Service").

BY CLICKING "I AGREE," COMPLETING REGISTRATION, OR USING THE SERVICE, YOU AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT AGREE, DO NOT USE THE SERVICE.

If you are using the Service on behalf of a business or other legal entity, you represent that you have authority to bind that entity to these Terms, and "you" refers to both you and that entity.

1. Description of Service

ReputeLoop is a reputation management and customer feedback platform that enables businesses to:

  • Send review request communications via email and SMS to their customers
  • Collect and analyze customer satisfaction ratings and feedback
  • Route customers who provide positive feedback to third-party review platforms (e.g., Google, Yelp)
  • Manage negative feedback through an internal help desk workflow
  • Track review performance analytics

ReputeLoop is a tool for legitimate business communications with existing customers. It is not a platform for cold outreach, spam, or artificial review manipulation.

2. Eligibility and Account Registration

2.1 Eligibility. You must be at least 18 years of age and have the legal authority to enter into contracts to use the Service. The Service is available only to businesses operating lawfully in their respective jurisdictions.

2.2 Account. You must register for an account and provide accurate, complete, and current information. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. Notify us immediately at support@reputeloop.com of any unauthorized access.

2.3 One Account Per Business. Each subscription covers one business entity. Use of a single account to operate multiple unaffiliated businesses is prohibited.

3. Subscription Plans, Fees, and Payment

3.1 Plans. The Service is offered under subscription plans described on our pricing page. Features, usage limits (including monthly review request limits), and prices are as described at the time of purchase.

3.2 Billing. Subscriptions are billed in advance on a monthly or annual basis. All fees are in U.S. dollars and are non-refundable except as expressly stated in these Terms or required by law.

3.3 Annual Plans. Annual subscriptions are billed as a single upfront payment covering twelve (12) months of service. No partial refunds are issued for unused months if you cancel before the end of the annual term.

3.4 Price Changes. We may change subscription fees at any time by providing at least thirty (30) days' advance notice. Your continued use of the Service after the price change takes effect constitutes your acceptance of the new fees. If you do not accept a price change, you may cancel before the new price takes effect.

3.5 Taxes. You are responsible for all applicable sales, use, value-added, and similar taxes. If we are required to collect taxes, they will be added to your invoice.

3.6 Late Payment. If payment fails, we may suspend your access to the Service after providing notice. If payment is not cured within ten (10) days, we may terminate your account.

3.7 Payment Processor. Payments are processed by Stripe, Inc. By providing payment information, you also agree to Stripe's terms of service. We do not store full payment card data on our systems.

3.8 Refund Policy.

(a) General Rule — Non-Refundable. All subscription fees are non-refundable for the current billing period. This applies to both monthly and annual plans. If you cancel a monthly subscription, you retain access until the end of the current billing period and are not charged for subsequent periods; no refund is issued for any unused days in the period in which you cancel. If you cancel an annual subscription, you retain access until the end of the annual term; no refund is issued for unused months.

(b) Plan Changes — Invoice Credits, Not Cash. When you downgrade to a lower-priced plan, the unused value of your current subscription may generate a prorated invoice credit in your Stripe billing account. This credit is applied to future invoices; it is not a cash refund and will not be returned to your payment method. If the credit balance exceeds future charges (for example, after cancellation), no cash payment will be made.

(c) Discretionary Exceptions. ReputeLoop may, at its sole discretion, issue a cash refund in exceptional circumstances, including: (i) a billing error resulting in an incorrect charge caused by a platform defect; (ii) a duplicate charge processed in error; or (iii) an extended service outage (exceeding four consecutive hours) affecting core platform functionality during a paid billing period. Dissatisfaction with the Service, a decision to stop using the Service, or failure to cancel before a renewal date do not constitute grounds for a refund. Any refund issued under this subsection is a goodwill gesture and does not create any obligation to issue refunds in similar future circumstances.

(d) Chargebacks. If you initiate a chargeback or payment dispute with your card issuer or bank, we reserve the right to contest the dispute and provide your card issuer with evidence of the subscription terms, your acceptance of these Terms, and records of Service usage. A chargeback does not constitute a refund under these Terms and may result in immediate suspension of your account.

3.9 Integration Add-Ons.

(a) Description. Certain native integrations are available as optional monthly add-ons to an active paid subscription, at the price displayed at the time of activation. Add-on fees are charged in addition to your base subscription fee. An active paid subscription is required to enable any integration add-on.

(b) Billing. Add-on billing begins immediately on activation and renews monthly from the activation date, independent of your base plan renewal date, using the same payment method on file for your subscription.

(c) Cancellation. You may cancel an add-on at any time through Settings → Integrations. Access continues until the end of the current paid billing period. No refund or credit is issued for the remaining days in that period. You may reactivate a scheduled cancellation at any time before the billing period ends. If your base subscription is cancelled, all active integration add-ons are cancelled automatically at the same time.

(d) Effect on Data. Cancelling an add-on stops future data synchronization between the third-party service and your ReputeLoop account. Contacts previously imported through the integration remain in your account and are not automatically deleted.

4. Free Trial

4.1 New accounts may be eligible for a fourteen (14)-day free trial. No credit card is required to start your trial. At the end of the trial period, you will be prompted to add a payment method to continue using the Service. If no payment method is provided, your account will be downgraded or suspended.

4.2 Your subscription begins and billing commences on the day after the trial period ends unless you cancel before that date. You may cancel at any time during the trial period with no charge.

4.3 We reserve the right to modify or discontinue free trials at any time without notice. Only one free trial per business entity is permitted; creating duplicate accounts to obtain additional trials is prohibited and may result in account termination.

5. Customer's Responsibilities and Representations

5.1 Consent to Contact. This is a critical provision. You represent and warrant that for every contact you upload, import, or enter into the Service:

  • You have obtained valid prior express written consent from that individual to receive marketing or transactional communications from your business via the channel (email, SMS) you intend to use;
  • You have complied with all applicable laws and regulations governing such consent, including without limitation the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and any applicable state laws;
  • The contact has not opted out of or unsubscribed from communications from your business;
  • The contact's data was collected lawfully and you have the right to use it for this purpose.

5.2 Opt-Out Compliance. You must honor all opt-out and unsubscribe requests promptly. You agree to suppress any contact in ReputeLoop who requests not to be contacted. You must not re-add a contact who has previously unsubscribed.

5.3 Existing Customer Relationship. The Service is designed for use with your existing customers — individuals who have transacted with your business. You may not use the Service to send unsolicited communications to people who have not previously engaged with your business.

5.4 Accurate Business Information. You will maintain accurate business name, location, and contact information within the Service. Misrepresenting your business identity is prohibited.

5.5 No Fake Reviews. You will not use the Service to solicit, post, incentivize, or artificially inflate reviews in violation of any third-party platform's policies (including Google, Yelp, Tripadvisor, or others), the FTC's Endorsement Guides, or any applicable law. You acknowledge that third-party review platforms prohibit incentivized reviews and that ReputeLoop bears no responsibility for violations of those platforms' terms.

5.6 Team Members. You are responsible for all actions taken by team members you add to your account. Access should only be granted to individuals who need it for legitimate business operations.

5.7 ReputeLoop's Role as Platform Intermediary. ReputeLoop acts solely as a technology platform that enables you to initiate and direct communications to your existing customers. For purposes of the Telephone Consumer Protection Act, 47 U.S.C. § 227 ("TCPA"), and all FCC regulations promulgated thereunder, you — not ReputeLoop — are the "sender" or "initiator" of each message transmitted through the Service to your end-recipients. ReputeLoop does not independently select recipients, generate message content, or decide to initiate communications; it executes instructions provided by you. Nothing in these Terms makes ReputeLoop a "telemarketer," "sender," or "initiator" within the meaning of applicable telecommunications law with respect to messages you direct through the Service.

6. Acceptable Use / Prohibited Conduct

You may not use the Service to:

  • Send spam, bulk unsolicited messages, or communications to purchased or rented contact lists;
  • Impersonate any person or entity or misrepresent your affiliation;
  • Harass, threaten, or intimidate any individual;
  • Transmit malware, viruses, or any code designed to disrupt or harm systems;
  • Circumvent usage limits, access controls, or authentication mechanisms;
  • Scrape, reverse engineer, or attempt to extract source code or underlying models;
  • Resell, sublicense, or white-label the Service without written authorization;
  • Violate any applicable law or regulation, including privacy, anti-spam, consumer protection, and unfair business practice laws;
  • Engage in any activity that could damage ReputeLoop's reputation, infrastructure, or relationships with third-party service providers;
  • Send SMS messages containing content that is prohibited by U.S. wireless carriers or mobile industry standards, including but not limited to: cannabis or cannabis-derived products (including CBD); gambling or sweepstakes requiring registration; payday loans, high-interest consumer lending, or debt collection or forgiveness; "get rich quick," investment, or financial scheme promotions; third-party lead generation on behalf of unaffiliated businesses; alcohol (unless age-gating procedures are in place and compliant with applicable law); adult content; or any other content category classified as high-risk or restricted under CTIA Messaging Principles or applicable carrier guidelines. This prohibition applies regardless of the legality of the content in any jurisdiction.

7. Third-Party Platforms and Integrations

7.1 The Service may facilitate routing of customers to third-party review platforms (Google, Yelp, etc.) and may integrate with third-party tools (HubSpot, Zapier, etc.). ReputeLoop is not affiliated with and does not control those platforms.

7.2 You are solely responsible for compliance with the terms of service and policies of any third-party platform you use in conjunction with ReputeLoop.

7.3 Third-party integrations are provided as a convenience. ReputeLoop makes no warranty regarding the availability, accuracy, or continued operation of any third-party service.

7.4 SMS Messaging — Carrier Registration and Approval.

(a) Toll-Free Number Registration. Certain subscription plans include the ability to send SMS messages via a dedicated toll-free telephone number ("TFN"). Before a TFN may be used to send outbound SMS messages, it must be registered through a toll-free verification ("TFV") process administered by mobile network operators ("Carriers") and their designated registration agents. ReputeLoop submits TFV applications to Carriers on your behalf as a platform feature; however, ReputeLoop has no authority over, and no ability to influence, the approval decisions made by Carriers or their agents.

(b) No Guarantee of Approval. REPUTELOOP DOES NOT WARRANT OR GUARANTEE THAT YOUR TFN REGISTRATION APPLICATION WILL BE APPROVED, APPROVED WITHIN ANY PARTICULAR TIMEFRAME, OR THAT AN APPROVED REGISTRATION WILL REMAIN IN EFFECT FOR THE DURATION OF YOUR SUBSCRIPTION. Approval is determined solely at the discretion of the applicable Carriers and their designated agents, based on factors including, but not limited to: the nature of your business, the accuracy and completeness of the registration information you provide, the intended content and use case of your messages, compliance with Carrier guidelines and applicable law, and Carrier policies, which are subject to change at any time without prior notice to ReputeLoop or to you.

(c) Customer's Obligation to Provide Accurate Registration Information. You represent and warrant that all information you submit in connection with SMS registration — including, without limitation, your legal business name, principal business address, federal employer identification number (EIN) or other applicable business registration number, publicly accessible website URL, intended message content and use case, and opt-in method — is accurate, complete, current, and not misleading as of the date of submission. You acknowledge that Carriers may reject a registration application on the basis of inaccurate, incomplete, inconsistent, or unverifiable information. You are solely responsible for any rejection or delay attributable to information you provided, and for the costs of any resubmission.

(d) No Liability for Rejection, Delay, or Revocation. ReputeLoop shall not be liable to you for any rejection, denial, delay, revocation, suspension, or cancellation of a TFN registration or of SMS messaging capabilities, regardless of the cause or the party responsible. In the event your TFN registration is rejected or your ability to send SMS messages is otherwise unavailable or interrupted due to Carrier decisions, Carrier policy changes, or regulatory requirements, you shall not be entitled to any adjustment, reduction, refund, or credit of subscription fees on that basis. ReputeLoop's sole obligation in such circumstances shall be to: (i) promptly notify you of any rejection or revocation communicated to ReputeLoop by the Carrier or its agent; and (ii) provide you with any rejection reason made available to ReputeLoop, to the extent ReputeLoop is permitted to disclose such reason.

(e) Carrier Policy Changes. The rules, policies, and technical requirements governing SMS messaging and carrier registration are established and modified unilaterally by mobile network operators and their industry bodies. ReputeLoop does not warrant that SMS messaging capabilities, approved registrations, permitted use cases, or message throughput rates will remain available, unchanged, or compliant with future Carrier requirements over the term of your subscription. Changes in Carrier policies may affect your ability to send SMS messages regardless of prior registration approval status, and such changes shall not constitute a breach of these Terms by ReputeLoop.

(f) Resubmission. If a TFN registration is rejected due to information you provided that is capable of being corrected ("customer-attributable rejection"), you may submit a corrected application through the Service. ReputeLoop will submit the corrected application to the applicable Carrier on your behalf. No guarantee is made that any resubmission will result in approval.

(g) SMS Customer Privacy Policy & Messaging Terms; Compliance Acknowledgment. As part of the TFN registration process, ReputeLoop submits a privacy policy URL and a messaging terms URL to Carriers on your behalf. For this purpose, ReputeLoop maintains two shared, unbranded documents that describe how businesses collect and use customer phone numbers to send post-service feedback and NPS survey messages: the SMS Customer Privacy Policy (hosted at reputeloop.com/legal/sms-privacy, submitted as the privacy policy URL) and the SMS Messaging Terms & Conditions (hosted at reputeloop.com/legal/sms-terms, submitted as the terms and conditions URL). These describe the messaging program from the customer's perspective and are distinct from these Terms of Service, which govern your use of the ReputeLoop platform.

By activating SMS through the Service, you represent and warrant that:

  • your business collects customer phone numbers and consent in a manner consistent with the SMS Customer Privacy Policy and the SMS Messaging Terms & Conditions;
  • your actual customer opt-in practices, message content, and data handling conform to the descriptions in those documents; and
  • if you are a sole proprietor or micro-business, your verbal consent practices — informing customers at the point of service that they may receive a feedback SMS — are consistent with the opt-in description submitted to Carriers on your behalf.

You acknowledge that Carriers may reject or revoke a TFV registration if your actual practices are found to be inconsistent with the submitted privacy policy or messaging terms, and that ReputeLoop bears no liability for such rejection or revocation.

7.5 SMS Delivery; No Delivery Guarantee.

(a) No Delivery Guarantee. ReputeLoop does not guarantee, warrant, or represent that any SMS message transmitted through the Service will be delivered to the intended recipient. Message delivery is subject to conditions outside ReputeLoop's control, including without limitation: (i) wireless carrier routing, filtering, and blocking decisions made at the carrier's sole discretion; (ii) spam-classification and fraud-detection algorithms applied by carriers, handset manufacturers, or mobile operating system vendors, including without limitation on-device filtering by Google Messages, Apple iOS, Samsung Messages, and carrier-side spam filters; (iii) recipient device settings, software configuration, and storage capacity; (iv) geographic coverage gaps, network congestion, or outages; (v) number portability delays or routing anomalies; and (vi) regulatory or compliance holds imposed by carriers on message categories or sender profiles. These conditions apply regardless of whether your toll-free number has been verified and approved.

(b) Third-Party Carrier Infrastructure. Message transmission is routed through one or more third-party telecommunications carriers and messaging aggregators, including Telnyx, LLC, who are independent from and not controlled by ReputeLoop. ReputeLoop is not responsible for the acts, omissions, errors, performance failures, or service interruptions of any such third party. Carrier routing and filtering decisions are made unilaterally at the carrier's discretion and are not subject to ReputeLoop's direction or control.

(c) Delivery Reports. Delivery status reports (e.g., "delivered," "undelivered") provided within the Service are derived from carrier-supplied data and do not constitute a guarantee of actual delivery to, or receipt by, the end-recipient. Carrier-reported delivery confirmations may be inaccurate, incomplete, or delayed. ReputeLoop shall not be liable for any loss or damage resulting from reliance on delivery status information provided within the Service.

7.6 Integration Data Responsibility.

(a) Data Changes via Integrations. When you connect a third-party integration (including but not limited to HubSpot, Salesforce, Zapier, or any future native integration), you expressly authorize ReputeLoop to access, transmit, and exchange your account data and contact data with that third-party service on your behalf as necessary to operate the integration. That integration may import, create, update, or otherwise modify your contact data and related records within the Service based on data supplied by the third-party system. You are solely responsible for the accuracy and completeness of data imported through any integration and for any consequences arising from such data changes.

(b) ReputeLoop's Role. ReputeLoop acts as a conduit for data transmitted through integrations at your direction. ReputeLoop does not independently verify, audit, or control the data transmitted by third-party systems. ReputeLoop shall not be liable for any loss, corruption, deletion, or unintended modification of your data resulting from the operation of a third-party integration, including any errors, bugs, or unexpected behavior in the third-party system or its API.

(c) Backup Recommendation. We recommend exporting your contact data before connecting a new integration. You can export your contacts at any time from the Contacts section of your dashboard.

8. Communications from ReputeLoop

8.1 Transactional and Operational Communications. By creating an account you agree to receive transactional and operational communications from ReputeLoop related to your account and the Service. These include, but are not limited to: account confirmation and onboarding emails, billing receipts and payment failure notices, trial expiration reminders, subscription status changes, and security notifications. These communications are necessary to operate the Service and cannot be individually opted out of while your account is active.

8.2 SMS Operational Alerts. If you enable SMS alerts in your account settings and provide a mobile phone number, ReputeLoop will send you SMS messages notifying you when a customer leaves a negative rating (below 4 stars). These are service-related operational messages, not marketing. Message frequency varies based on account activity. Standard message and data rates may apply. To opt out, reply STOP to any such message or disable SMS alerts in Settings. Reply HELP for assistance. Quota warnings and SMS phone number registration status updates are delivered by email and in-platform notifications only and are not sent via SMS.

8.3 Marketing Communications. We may send you product updates, tips, and promotional communications. You may opt out of marketing emails at any time via the unsubscribe link in any such email or by contacting support@reputeloop.com.

9. Data and Privacy

9.1 Our collection and use of personal information in connection with the Service is described in our Privacy Policy, which is incorporated into these Terms by this reference.

9.2 Data Processing. To the extent you upload personal data of your contacts into the Service, you are the data controller (or equivalent) and ReputeLoop is the data processor. You are responsible for ensuring you have a lawful basis to process and share that data with us.

9.3 Security. We implement reasonable technical and organizational measures to protect data stored in the Service. However, no system is completely secure. You are responsible for maintaining appropriate security measures on your end, including strong passwords and limiting access to authorized personnel.

9.4 Data Export. Upon request within thirty (30) days of account termination, we will make your business data available for export in a standard format. After that period, we may delete your data in accordance with our retention policies.

9.5 Artificial Intelligence Features.

(a) AI-Powered Features. Certain features of the Service use artificial intelligence ("AI"), including AI-generated reply draft suggestions in the Help Desk and the Loop AI assistant on our marketing website. These features are powered by third-party AI providers identified in our Privacy Policy.

(b) Output Ownership. Any content generated by AI features at your direction ("AI Output") is provided to you. You own AI Output that you choose to use, edit, or publish. ReputeLoop does not claim ownership of AI Output.

(c) Accuracy Disclaimer. AI OUTPUTS ARE GENERATED AUTOMATICALLY AND MAY BE INACCURATE, INCOMPLETE, OUTDATED, OR INAPPROPRIATE FOR YOUR SPECIFIC SITUATION. AI OUTPUTS ARE NOT A SUBSTITUTE FOR HUMAN JUDGMENT AND SHOULD BE REVIEWED BEFORE USE. REPUTELOOP MAKES NO WARRANTY REGARDING THE ACCURACY, RELIABILITY, OR FITNESS FOR ANY PARTICULAR PURPOSE OF AI OUTPUTS.

(d) No Customer Data for AI Training. ReputeLoop does not use your Customer Data or your contacts' personal information to train AI models. We may use anonymized and aggregated usage data for internal service improvement in accordance with our Privacy Policy.

(e) AI Opt-Out. AI-powered features are optional. Declining to use them has no effect on non-AI features of the Service.

10. Intellectual Property

10.1 ReputeLoop IP. The Service, including all software, design, content, trademarks, and documentation, is owned by ReputeLoop and protected by U.S. and international intellectual property laws. You receive a limited, non-exclusive, non-transferable, revocable license to use the Service solely as permitted under these Terms.

10.2 Your Content. You retain all rights in data, content, and materials you upload or provide to the Service ("Customer Data"). You grant ReputeLoop a limited license to store, process, and use Customer Data solely to provide and improve the Service.

10.3 Feedback. If you provide feedback, suggestions, or ideas about the Service, you grant ReputeLoop an irrevocable, royalty-free license to use and incorporate that feedback without any obligation to you.

10.4 Aggregate Data. ReputeLoop may use anonymized and aggregated data derived from your use of the Service (in a form that does not identify you or your customers) for benchmarking, product improvement, and marketing purposes.

11. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR UNINTERRUPTED OPERATION.

SPECIFICALLY:

  • We do not guarantee any particular volume of reviews, star ratings, review platform rankings, or business outcomes from use of the Service.
  • We do not guarantee email or SMS deliverability rates. SMS delivery is subject to wireless carrier filtering, on-device spam classification (including by Google Messages, Apple iOS, and similar systems), network conditions, and recipient device settings — none of which are within ReputeLoop's control. See Section 7.5 for the full SMS delivery disclaimer.
  • We do not guarantee approval, continued approval, or any particular outcome of SMS toll-free number registration. Approval decisions are made solely by mobile network operators and their agents, over whom ReputeLoop has no control or influence. See Section 7.4 for full terms.
  • YOU ACKNOWLEDGE THAT EMAIL AND SMS ARE INHERENTLY INSECURE COMMUNICATION CHANNELS THAT ARE GENERALLY NOT ENCRYPTED IN TRANSIT BETWEEN CARRIERS AND RECIPIENT DEVICES. ReputeLoop implements industry-standard security for data in its custody, but cannot guarantee the security or confidentiality of messages once they leave ReputeLoop's infrastructure. You should not transmit sensitive personal, financial, health, or legal information in review request messages sent through the Service.
  • We do not guarantee that any review submitted through the platform will be published or remain published on third-party platforms.
  • We are not responsible for third-party review platforms' decisions to remove, suppress, or flag reviews.
  • The Service may contain bugs, errors, or defects. Software defects are an inherent characteristic of complex systems. ReputeLoop will use commercially reasonable efforts to investigate and address reported material defects within a reasonable timeframe, but makes no warranty regarding the existence, severity, or timeframe for resolution of any defect. Your use of the Service is at your own risk.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:

12.1 REPUTELOOP'S TOTAL AGGREGATE LIABILITY TO YOU FOR ANY CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL FEES PAID BY YOU TO REPUTELOOP IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM; OR (B) ONE HUNDRED U.S. DOLLARS ($100).

12.2 REPUTELOOP SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, GOODWILL, DATA, BUSINESS INTERRUPTION, OR COST OF SUBSTITUTE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

12.3 The limitations above apply regardless of the theory of liability (contract, tort, negligence, strict liability, or otherwise) and regardless of whether any remedy fails its essential purpose.

12.4 SMS Messaging Claims. Notwithstanding Section 11.1, ReputeLoop's total cumulative liability arising out of or related to failed, delayed, filtered, or blocked message delivery — including claims arising from carrier filtering, on-device spam classification, network conditions, or any other factor described in Section 7.5 — shall not exceed the total fees paid by you to ReputeLoop in the three (3) calendar months immediately preceding the event giving rise to the claim. This cap applies regardless of the theory of liability and even if ReputeLoop has been advised of the possibility of such damages.

Some jurisdictions do not allow certain limitations of liability; in such jurisdictions, our liability is limited to the maximum extent permitted by law.

13. Indemnification

You agree to indemnify, defend, and hold harmless ReputeLoop, its affiliates, officers, directors, employees, agents, and licensors from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from or related to:

  • Your use of the Service or violation of these Terms;
  • Your breach of any representation or warranty, including those in Section 5;
  • Customer Data you provide to the Service;
  • Your violation of any third-party rights, including privacy rights and intellectual property rights;
  • Any claim by a contact that you did not have proper consent to send them communications through the Service;
  • Any violation of the TCPA, FCC regulations, or any other federal or state telecommunications law in connection with messages you send through the Service;
  • Any claim that ReputeLoop is the "sender," "initiator," or "telemarketer" of messages you directed through the Service under the TCPA or any analogous federal or state law, and any resulting TCPA liability;
  • Any content included in messages you transmit through the Service;
  • Your violation of any applicable law.

14. Term and Termination

14.1 Term. These Terms are effective when you accept them and continue until your subscription is terminated.

14.2 Cancellation by You. You may cancel your subscription at any time through the customer portal or by contacting us. Cancellation takes effect at the end of your current billing period. No refunds are issued for the remaining portion of a prepaid period.

14.3 Termination by ReputeLoop. We may suspend or terminate your account immediately if: (a) you materially breach these Terms and fail to cure within five (5) days of notice; (b) we determine your use poses a legal or reputational risk to ReputeLoop or its users; (c) we are required to do so by law or court order; or (d) you fail to pay fees when due.

14.4 Effect of Termination. Upon termination, your license to use the Service ends immediately. We may retain your data for up to thirty (30) days to facilitate export, after which it may be deleted. Sections 5, 10, 11, 12, 13, and 16–19 survive termination.

15. Modifications to the Service and Terms

15.1 We may modify, suspend, or discontinue any part of the Service at any time. For material changes to the Service, we will provide reasonable advance notice.

15.2 We may revise these Terms at any time. For material changes, we will provide at least thirty (30) days' notice via email or prominent notice within the Service. Your continued use after the effective date of revised Terms constitutes acceptance. If you do not agree to the revised Terms, cancel your subscription before the effective date.

16. Governing Law and Dispute Resolution

16.1 Governing Law. These Terms are governed by the laws of the State of Delaware, without regard to its conflict of law principles.

16.2 Informal Resolution. Before filing any legal action, the parties agree to attempt in good faith to resolve any dispute by providing written notice describing the claim and desired resolution. The parties will have thirty (30) days to resolve the dispute informally.

16.3 Binding Arbitration. If informal resolution fails, any dispute arising from or relating to these Terms or the Service shall be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules, except as provided in Section 16.5. The arbitration shall be conducted in Delaware (or via video conference by mutual agreement). The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

16.4 Class Action Waiver. YOU AND REPUTELOOP AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person's claims.

16.5 Exceptions. Either party may seek injunctive or other equitable relief in a court of competent jurisdiction to prevent actual or threatened infringement of intellectual property rights or misuse of confidential information, without waiving the right to arbitrate other claims.

17. General Provisions

17.1 Entire Agreement. These Terms, together with the Privacy Policy and any order forms or addenda, constitute the entire agreement between you and ReputeLoop regarding the Service and supersede all prior agreements.

17.2 Severability. If any provision of these Terms is found unenforceable, it will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force.

17.3 Waiver. Our failure to enforce any provision of these Terms is not a waiver of our right to enforce it in the future.

17.4 Assignment. You may not assign these Terms or your account without our prior written consent. ReputeLoop may assign these Terms in connection with a merger, acquisition, or sale of substantially all of its assets.

17.5 Force Majeure. Neither party is liable for delays or failures caused by circumstances beyond their reasonable control, including natural disasters, acts of government, or third-party service failures.

17.6 No Third-Party Beneficiaries. These Terms do not create any rights for any third party, including your customers.

18. Contact

ReputeLoop, Inc. Email: support@reputeloop.com Website: https://reputeloop.com

For legal notices: legal@reputeloop.com

These Terms were last updated on June 14, 2026.